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Real Estate Agent Listing and Lead Generation Platforms
Here’s a complete list of platforms you can use as a real estate agent to market yourself, find and generate leads, manage your business, and close deals — broken down by function (marketing, listing, lead gen, CRM, design, etc.). This includes free, low-cost, and premium tools for digital and offline efforts.
Listing & Lead Generation Platforms
Platform
Purpose
Zillow Premier Agent
Buyer/seller leads, reviews, listings
Realtor.com
Buyer/seller exposure, profile creation
Redfin Partner Agent
Free buyer leads
Homes.com
Listings, agent exposure
HomeSnap
MLS-powered home search & agent marketing
Trulia
Owned by Zillow – syndicates listings
Facebook Marketplace
Post local listings for free
Craigslist
Local listing exposure
Nextdoor
Neighborhood-focused marketing
Google Business Profile
Local search presence & reviews
OpenDoor/Offerpad
Instant offer platforms with lead programs
Social Media Platforms
Platform
Purpose
Facebook
Business page, ads, groups, events
Instagram
Visuals, Reels, Stories, lead generation
TikTok
Short-form video education & entertainment
YouTube
Long-form videos, walkthroughs, market updates
LinkedIn
Networking, articles, professional posts
Pinterest
Visual boards for home inspiration
Twitter/X
Market trends, links, quick updates
Threads
Casual updates and audience building
WhatsApp Business
Client communication, quick follow-ups
Real Estate CRM & Automation Tools
Platform
Purpose
KVCore
All-in-one CRM, lead capture, automation
Follow Up Boss
Lead follow-up & CRM
LionDesk
CRM with video email & texting
Real Geeks
Lead gen + CRM + IDX site
BoomTown
Lead generation + CRM + IDX
HubSpot CRM
Free CRM (customizable)
Zoho CRM
Affordable, flexible CRM
Chime
Real estate CRM with IDX and AI tools
CINC
Lead conversion and CRM
Wise Agent
Affordable real estate CRM
Homebot
Automated home value reports for clients
Graphic & Video Design Tools
Platform
Purpose
Canva
Graphics for listings, social, print
CapCut
TikTok/shorts video editing
InShot
Mobile video editing
Adobe Express
Canva alternative
Lumen5
Turn blogs into videos
Animoto
Slideshow video maker
DaVinci Resolve
Pro video editing (free option)
VEED.io
Easy browser-based video editor
Remove.bg
Background remover for headshots
Mojo
Templates for Instagram Stories
Website Builders / IDX Platforms
Platform
Purpose
Squarespace
Easy drag-and-drop websites
Wix
Custom real estate websites
WordPress + IDX plugins
SEO-optimized with full control
Placester
Real estate-specific site builder
Carrot
SEO-optimized for investors/agents
Duda
White-label friendly web design
Agent Image
Premium real estate sites
RealSavvy
IDX-integrated sites
GoDaddy
Domain & simple site builder
Forms, Contracts, eSign Tools
Platform
Purpose
DocuSign
eSignatures for contracts
Dotloop
Transaction management + eSign
SkySlope
Compliance + digital forms
ZipForms
Standardized real estate forms
HelloSign
Simple eSignatures
Formstack
Custom form creation
Jotform
Lead forms, sign-in sheets
Typeform
Interactive quizzes/forms
Analytics & Ads Tools
Platform
Purpose
Facebook Ads Manager
Paid social media ads
Google Ads
Search ads for local buyers/sellers
Google Analytics
Website visitor tracking
Hotjar
Site heatmaps and behavior
Ubersuggest
SEO tools
Google Search Console
Indexing and site performance
Meta Pixel
Ad retargeting on FB/IG
Google Tag Manager
Analytics tracking
Communication & Engagement Tools
Platform
Purpose
Mailchimp
Email marketing & newsletters
MailerLite
Easy email marketing
BombBomb
Personalized video emails
Constant Contact
Email & campaign tools
ActiveCampaign
Advanced email & automation
Twilio
Text marketing
Community
Text community building
Calendly
Appointment scheduling
Zoom
Virtual consultations/showings
Google Meet
Free virtual meetings
Slack
Team communication
Trello / Asana
Task management
Print & Promo Services
Platform
Purpose
VistaPrint
Business cards, signs, flyers
ProspectsPLUS!
Postcards & farming mailers
Zazzle
Custom swag & promo
GotPrint
Affordable flyers/postcards
Fiverr / Upwork
Freelancers for design help
99designs
Logo & design contests
Canva Print
Print your Canva designs
Real Estate Education & Tools
Platform
Purpose
BiggerPockets
Education & forums for investing
The Close
Agent guides & resources
Lab Coat Agents
Facebook group + tools
Tom Ferry / Brian Buffini
Coaching & training
NAR / Local Board
Access to MLS, CE, and tools
Agent Crate
Monthly marketing content
Niche & Local Platforms
Platform
Purpose
Airbnb / VRBO
Short-term rental research
Foreclosure.com
Distressed property leads
Auction.com
Property auction listings
LandWatch / Land.com
Land buyers/sellers
LoopNet
Commercial real estate marketing
Craigslist
Local leads & listings
Facebook Local Groups
Buy/Sell/Rent forums
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