Google Business Profile Services for Businesses
(formerly Google My Business)
Offering comprehensive services to help businesses fully optimize and manage their presence on Google Business Profile—a powerful platform for increasing local visibility, attracting nearby customers, and managing your online reputation. These services ensure your profile looks professional and functions as a key part of your digital marketing strategy.
Google Business Profile Setup & Optimization
Complete setup and optimization of your Google Business Profile. This includes verification, business name/address/phone setup (NAP), categories, hours, and making sure everything is properly optimized for search and local SEO.
Local SEO Optimization
Enhancing your profile to rank higher in local search results by:
- Using local keywords in descriptions
- Selecting proper business categories
- Adding services and attributes
- Optimizing service areas
- Embedding relevant high-quality links
Google Posts Management
Creation and scheduling of Google Posts (updates, promotions, events, etc.) to keep your audience informed and engaged, boosting visibility and showing your business is active.
Photos & Video Uploads
Management of visual content uploads including high-quality images and videos that show off your storefront, staff, products, or services. Regular updates help increase click-through and engagement rates.
Review Management & Reputation Building
Monitoring, responding to, and encouraging customer reviews to build a trustworthy reputation. Assistance with managing negative reviews and implementing strategies to improve ratings.
Q&A Management
Timely responses to questions submitted by potential customers. Includes proactive posting of FAQs to control information and prevent misinformation.
Product & Service Listings
Setup of product and service descriptions, pricing, and images within your profile, giving customers more insight into what you offer and improving searchability.
Insights & Performance Tracking
Ongoing tracking of your profile’s performance using Google’s Insights tools. Analysis includes views, search queries, actions taken (calls, website clicks, directions), and conversion trends.
Booking & Appointment Integration
Integration of booking and appointment features with your profile using platforms like Calendly, Acuity, or others. Enables direct booking through Google Search and Maps.
Google Maps Optimization
Improving your profile’s presence on Google Maps with accurate location info, appealing visuals, and verified customer reviews, increasing the chances of being featured in local map packs.
Call Tracking & Lead Generation
Implementation of call tracking solutions to measure lead performance and understand customer behavior. Metrics include call frequency, duration, and conversion quality.
Google Ads Integration & Management
Management of Google Ads campaigns tied to your Business Profile to increase local exposure and conversions. Campaigns are optimized for your service area and customer base.
Menu & Service Area Customization
For restaurants and service providers, menus and service areas are configured to clearly show availability, offerings, and pricing to potential customers.
Special Attributes Setup
Setup of unique business attributes such as “Black-owned,” “Women-led,” “LGBTQ+ friendly,” and more to highlight values that resonate with your target audience.
Multi-location Profile Management
Centralized management of multiple Google Business Profiles across various locations to ensure consistency, brand alignment, and local customization.
Geo-targeted Marketing & Local Listings Management
Enhanced local SEO with geo-targeted strategies and management of business listings across other directories. Ensures consistent NAP data and increased local presence.
Event Management & Promotion
Creation and promotion of events directly on your profile—great for sales, openings, and community engagement. Includes full setup and linking to event pages.
Offer & Deal Promotion
Creation and promotion of limited-time offers, seasonal deals, and discounts that appear prominently on your Business Profile to drive more traffic and conversions.
Profile Monitoring & Updates
Regular checks and updates to your profile—business hours, holiday hours, services, and customer messages—ensuring accuracy and relevancy year-round.
Profile Audits & Cleanup
Thorough review of existing profiles to identify issues such as duplicate listings, outdated info, and missing fields. Includes a full cleanup and optimization process.
Customer Messaging & Engagement
Activation and management of Google’s customer messaging feature to allow real-time communication. Ensures prompt replies and improved customer satisfaction.
Custom Action Buttons
Adding call-to-action buttons like “Call Now,” “Book Online,” or “Get Directions” to guide customer interactions and streamline conversions.
Need something not listed above?
Custom solutions are available for businesses with unique needs. Services can be bundled for discounted pricing to cover setup, optimization, and ongoing management.